In April of this year Google changed its search algorithm to give mobile-friendly sites a boost in search rankings. This means that websites that are easy for a user to view and navigate on a mobile device will be easier to find on Google’s search engine. If your website is not mobile-friendly, you could be missing out on traffic. That traffic may be going to your competitor if their site is mobile-friendly. With nearly 50% of all search traffic coming from mobile devices now* it’s critical that we stay in the game.
You can read more about this change and the criteria Google uses to determine if a site is mobile-friendly here. You can use this tool to determine if your site is mobile-friendly. https://www.google.com/webmasters/tools/mobile-friendly/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly
If you determine that your site is not mobile friendly you have a few options:
- Depending on the CMS software and theme you are using, simply updating to the latest version(s) may work.
- You may be able to migrate your site to a new mobile-responsive theme.
- You can build a new mobile-responsive website.
- You can install a mobile-friendly plugin.
I would be happy to take a look at your website and let you know which options will work for you. And I can help you implement the best solution for your situation.
Feel free to email me at firstname.lastname@example.org or call me at (319) 360-6976. I have a small team helping me with website design and in most cases we can turn around your project in as little as one to two weeks for plugin configuration or two to four weeks for new website design.
I look forward to helping your business take advantage of this boost and the potential increase in business it could provide.