Like many other questions, the answer depends on a lot of things. If your goal is to drive traffic to your small business website, then the more frequently you blog the better. Fresh, new content posted on your website each day and shared on social media will result in more exposure and more traffic to your site. But you may not be in a position to sit and write that often. And you may not have enough content to share that often. For many businesses twice a week is a good frequency. For others, they only get to it once a week. If you’re like me, once a week is the goal, but you don’t always get around to it.
So I don’t blog as frequently as I should. But I know that when I do blog and share it on social media the traffic to my website multiplies exponentially. Like any other activity, with blogging, you get out of it what you put into it. So my answer to the question “How often should I blog?” is “as often as you can.” I would aim for twice a week and if you end up doing it twice a month, that’s better than nothing. As long as your blog doesn’t look abandoned it will not be a bad reflection on you. And each new blog post is adding more relevant key words to your website and is educating your customer. It’s all good!
I don’t have aggressive goals for traffic to my business website so blogging is not a huge priority for me. Most of my business comes from referrals and those referrals check out my website where they find helpful information that educates them, but also tells them about my experience, my knowledge of digital media and my style. To accomplish what I need right now in my business, I don’t need to blog frequently. If your business requires more leads coming into your funnel, then you’ll want to blog a lot more frequently than I do.
Search engines love fresh content. It’s how they know your content is current and relative to users. If you’re not blogging on your website now, you should consider it. There are other ways to incorporate fresh content on your site as well; like a calendar of events, job listings, news feeds and photo galleries. Blogs provide the most natural way to incorporate key words relevant to your business. Add this to the fact that the blog is a great way to educate your customer so they get to know, like and trust you; and it’s a no-brainer!