by STurnerCR | May 13, 2013 | Uncategorized
While the marketing plan is probably the most important Guerrilla Marketing weapon, the marketing calendar is actually my favorite. This is where the rubber meets the road. It takes the plans and ideas you generated in the plan and puts them into action. It adds...
by STurnerCR | Mar 15, 2013 | Uncategorized
It seems there is a lot of interest lately with learning about social media and online marketing. I am scheduled for several workshops and presentations over the next couple of months. In addition to my new gig as an Adjunct Instructor for Marketing and Advertising...
by STurnerCR | Oct 31, 2012 | Uncategorized
[featured-img] I’ll be teaching a class on Viral Marketing Strategies through the Kirkwood/Small Business Development Center on Wednesday, November 7th. The Kirkwood Small Business Development Center (SBDC) in Marion is hosting the class to help small businesses...
by STurnerCR | Oct 3, 2012 | Social Media, Twitter
Hashtags work like keywords, but they’re more deliberate. A hashtag is simply the use of the pound or number (#) symbol in a Twitter post. Using a hashtag indicates that you intend to start or join a conversation about a specific topic. For example you may see...
by STurnerCR | May 1, 2012 | Google, Search Engine Optimization
Any business can benefit from a Google Places page. Even if you don’t have a store front or don’t want to publish an address, you will want to set up this free page. There are several reasons you’ll want to invest the few minutes of your time to set one up. 1. It’s...
by STurnerCR | Mar 4, 2012 | Facebook, Social Media
On March 30th, whether you like it or not, all business Facebook pages will convert to the new Timeline format. While there are some disadvantages – like no more like gates or landing pages, and no clear positioning messages allowed in the cover photo...
by STurnerCR | Feb 7, 2012 | Facebook, LinkedIn, Social Media, Twitter
You hear a lot about it lately. Many of your friends are using it. The companies you do business with mention it in their marketing materials. You can’t even watch the news or a TV show without some reference to one of the popular social media platforms....
by STurnerCR | Jan 27, 2012 | Social Media, Twitter
I often see users on Twitter who have set up accounts and abandoned them right away. You can tell which ones they are. They may have taken the time to fill out a profile and upload a photo. They may have even uploaded a background. Chances are they set up an account...
by STurnerCR | Jan 20, 2012 | LinkedIn, Social Media
You probably have a LinkedIn account and you occasionally get requests from acquaintances to connect. You oblige, but where do you go from there? Here are five easy ways to get started using LinkedIn to develop relationships and get people to know, like and trust you...
by STurnerCR | Jan 9, 2012 | Facebook, LinkedIn, Social Media, Twitter
How often should you post on your social media accounts? I get this question a lot from my customers. There really is no “one size fits all” answer. If your posts offer value to the reader then the more the better in most cases. The trick is determining...
