Spring Training!

It seems there is a lot of interest lately with learning about social media and online marketing. I am scheduled for several workshops and presentations over the next couple of months. In addition to my new gig as an Adjunct Instructor for Marketing and Advertising...

Viral Marketing Class at Kirkwood SBDC in Marion

[featured-img] I’ll be teaching a class on Viral Marketing Strategies through the Kirkwood/Small Business Development Center on Wednesday, November 7th. The Kirkwood Small Business Development Center (SBDC) in Marion is hosting the class to help small businesses...

How Twitter hashtags (#) work

Hashtags work like keywords, but they’re more deliberate. A hashtag is simply the use of the pound or number (#) symbol in a Twitter post. Using a hashtag indicates that you intend to start or join a conversation about a specific topic. For example you may see...

How to get your Twitter stream started

I often see users on Twitter who have set up accounts and abandoned them right away. You can tell which ones they are. They may have taken the time to fill out a profile and upload a photo. They may have even uploaded a background. Chances are they set up an account...