by STurnerCR | Jun 15, 2015 | Google, Search Engine Optimization
Take this simple test. In April of this year Google changed its search algorithm to give mobile-friendly sites a boost in search rankings. This means that websites that are easy for a user to view and navigate on a mobile device will be easier to find on...
by STurnerCR | Nov 14, 2014 | Facebook
Facebook announced today that beginning in January 2015 they will reduce overly promotional page posts in the News Feed. Read the news release here. A quote from the article “…Pages that post promotional creative should expect their organic distribution to...
by STurnerCR | Jul 7, 2014 | Uncategorized
As the webmaster and social media coordinator for my church I organized “Cyber Sunday” earlier this month. We checked in on Facebook, toured the new website, took selfies, conducted a live poll during the sermon, used online giving during the...
by STurnerCR | Feb 21, 2014 | Blogging
Like many other questions, the answer depends on a lot of things. If your goal is to drive traffic to your small business website, then the more frequently you blog the better. Fresh, new content posted on your website each day and shared on social media will result...
by STurnerCR | Jan 30, 2014 | Facebook
If you have a Facebook page for your business you should have a custom URL for it. You have to have 25 fans before you can get one. If you don’t have 25 fans, give me a call and I’ll help you boost that number. If you don’t have a custom URL then...
by STurnerCR | Jan 24, 2014 | Facebook
Yesterday Facebook announced that text-only posts from business pages will get less weight in the algorithm going forward. You may have noticed over the last several months that posts on your business page that were text only got higher reach numbers than posts...
by STurnerCR | Nov 25, 2013 | Advertising, Facebook
We love to hate Facebook, but the truth is, they do a pretty good job of optimizing user experience while providing a very affordable and effective marketing tool for marketers. As they continue to refine their algorithm to manage users feeds we’re seeing...
by STurnerCR | Oct 30, 2013 | Uncategorized
My next Viral Marketing Strategies Class next Wednesday, November 6th at the Kirkwood Training and Outreach Services Center in Marion. The class will be from 6 to 8 pm. The cost to attend is $29 and you can register on Kirkwood’s Website. The class, Viral...
by STurnerCR | Aug 20, 2013 | Training
I’m teaching another Viral Marketing Strategies Class next Wednesday, August 28th at the Kirkwood Training and Outreach Services Center in Marion. The class will be from 6 to 8 pm. The cost to attend is $29 and you can register on Kirkwood’s Website. The...
by STurnerCR | May 24, 2013 | Uncategorized
Do you have an Elevator Speech for your Business? I don’t know the numbers anymore, but I know as consumers we receive a lot of messages each day in a variety of formats. We’re all pressed for time and need to be able to quickly and easily decipher which...
