While the marketing plan is probably the most important Guerrilla Marketing weapon, the marketing calendar is actually my favorite. This is where the rubber meets the road. It takes the plans and ideas you generated in the plan and puts them into action. It adds accountability and commitment.
- Use a calendar template that will help you track the date, weapon, cost, target audience, message, goals and results.
- Make sure you plan marketing activities – including the media, the message and the target audience – around the holidays, events and other dates that are important to you and your customers. A calendar will help you plan the decisions in enough time to actually get them done rather than reaching the date and giving yourself the old V8 forehead slap.
- Use the messages you’ve identified in your marketing calendar to guide your posts on social media. Many businesses don’t use social media because they don’t know what to say. You may be able to come up with several ways to share one message that will help you fill several days on your social media platforms.
I have a couple of calendar templates I like to share with my customers that help them get organized. One is for planning and tracking all marketing activities and one is strictly for content planning. They are both great tools. Give me a call if you’d like to schedule a coaching session on the use of these calendars.
